YT Jeffsy 2019 launch in Algarve with WERIDE

JEFFSY is here for the good times. And to stay when things get nasty. 

Some encounters change your life. One short moment and nothing is like it used to be. Everything’s better.
You’ll experience this when you jump on the new JEFFSY for the first time: it will make you raise your game and turn you into the rider you always dreamed of becoming; ride every trail the way you always wanted to ride it.
To truly master both the ups and the downs, the new JEFFSY is the most versatile of all the Young Talents. A true all-mountain bike, this light and effective weapon is perfect for flowy singletrack, long backcountry adventures and racing. JEFFSY lets you climb with ease and tackle any challenge on the way back down. Because nothing is like it used to be. The new JEFFSY lets you truly redefine your riding style.

Fullscreen gallery here

Photography and film are property of YT industries
Photos by Ale di Lullo and film starring Christopher Walken
Riders: Ace Hayden and Bryan Regnier

We’re born alone, we die alone. And in between we spend our lives looking for something, a connection. That’s all we want. Every once in a while we might find it, in a true friend. Many friendships will come, only to fade as quickly as a firework. But some, a rare and precious few, turn life up to 11 and keep it there. You got to hold on to friends like these because, just like air, you’ll miss them when they’re gone. No one else gets “it” but they do. Cause they know what’s in your soul, your heart, your mind. They can blindside you - come out of nowhere but you’ll know them right away, you’ll click as perfectly as a jack plug into an amp. They’ll know what you’re thinking before you’ve thought it, anticipating your every move. They’ll understand the demons as well as the angels inside of you. Never judging you for it either. And together, you’ll uncage a thrill that makes you surge with life. But don’t be fooled: friendships are not easy. You’ve got to put the effort in and take as good care of them as you do your own flesh. There will be good times and epic, adrenalin filled challenges where it seems there’s no way you can make it. But, if you trust in one another and commit, you’ll find a way. Coming through together, closer, stronger. Even so, you, they, the world in time, everything and everyone changes. Slowly that boiling energy of young friendship will cool and be replaced by the bonds of a deep, mutual history, complete with the scars that tell the stories of a lifetime well lived. It’s as inevitable as ripples altering their size. So don’t fight it, go with it. Ride it out. Together. Just like Jeffsy and I.

—Christopher Walken


GRAVITY

WERIDE, Sintra, Lisboa, Portugal